I’m an industrial design, UI/UX, and product strategy leader with 15+ years of experience helping clients and brands ship transformative products. I’m most comfortable helping to make complex technologies simpler and more human.

I’m fascinated with new spaces at the frontier, with building the foundations of new and untested innovations. And I understand how design can be successful by weaving with the intricacies of engineering and product delivery by relentless collaboration and a shared vision

Whether it’s physical or digital, I employ deep empathy and seek user understanding as a cornerstone of how I find a path to the consumer, in order to help make technologies make the leap from an early-stage idea to something that can truly connect with a broader audience. Spending time designing inside companies as a stakeholder, I believe in the value of treating every project with the reverence and attention to detail of a product manager.

My journey has included collaborating with renowned global studios like Astro Studios, Frog, Lunar and One+Co, and contributions to the design success of Fortune500 companies and brands like Lexus, The North Face, Swatch, Jabra, Microsoft, HTC, Pepsi and many others. I have proudly brought over 50 physical products to market.