Wireless Elegance
Sol Republic received enthusiastic accolades for the iconic industrial design of the first generation true wireless Amps Air. Sol Republic wanted to create a followup to it’s iconic in-ear fashionable product that was suitable for the active professional. Sol needed to move quickly; over the past 5 years the market for TWS (true wireless) has increased exponentially and the next generation Amps Air would be SOL’s flagship product.
After exhaustive market and user research, the MAST team concluded three focus areas to stand out in a crowded market. MAST’s first priority was to focus on fit. Every cc of air space and packaging of components would be scrutinized, every aspect of the geometry rethought for comfort and stability.
The second was to create a design language that would be iconic, elegant and thoughtful. Last, and certainly not least, we needed to develop and define intuitive UI controls. Persevering after several painstaking rounds of uncompromising refinement to the fit and the craft, the outcome is a timeless audio experience.
Disciplines
Industrial Design
Design Language
Ergonomics
Product Architecture
UX
Color, Material, Finish
Client
Sol Republic
To create comfort, you have to start by fully undersanding the body. You can’t impose your will on it, you have to adapt to what it’s already doing.
CMF Stories
We had a unique opportunity to tell a color story around depth due to the multi-material nature of the ID. We harnessed that asset and acknowledged the natural variations due to different processes to build a graduated color story based on inspiration from planetary surfaces and cosmetics.
Amps
Sol Republic’s inaugural wireless debut, one of the earliest true wireless headphones to market from a lifestyle brand, launching 3 months before the Apple Airpods. The design goal was targeting a non-tech audience with fresh form language grounded soft materials and eye-catching cmf.
