Sol Republic was founded on the principle of bringing great sound to the masses: enhancing people's lives through better sounding headphones. To bring that ethos to market required crafting an icon; a launch product that could carry the nascent brand.

Our strategy was to create a completely modular headphone, bringing a level of robustness missing from most headphones. The benefit of this approach was also that the headphone was instantly recognizable anywhere. A fashion-inspired design durable enough for the streets, yet deeply personal. With the interchangeable system, the headphones could adapt to the wearer’s unique personal style.

The approach paid off, and began a cultural force that won legions of fans and got the attention of the industry. The product and story won us numerous fans, and led to collaborations and long-term relationships with legends such as Calvin Harris, Deadmau5, Skrillex, Steve Aoki, and Michael Phelps.